BEAUTY TRENDS

Source: The Future Laboratory

Forget sun burn, the next big craze is screen burn! WALK has picked out 3 key beauty trends to help you improve your skincare regime.

DIGITAL DISORDERS

In 2015, skincare was about protecting against environmental problems, such as urban pollution and extreme weather conditions, but now brands are recognising that when it comes to looking after our skin, we need to combat our digital habits.

Dermatologists are starting to make a connection between our digital habits and our overall skin health. Scientists are researching the effects on our skin of High-energy Visible (HEV) light emitted by our screens.

Beauty brands are responding by creating products and services designed to reduce the negative impacts of our digital lifestyle.

Researchers have discovered that HEV rays, the blue light emitted by our screens, could potentially be more damaging to skin than UVA and UVB rays from the sun. Current research suggests that these rays could be penetrating the skin more deeply and affecting our DNA.

Make is one beauty brand that hopes to address this issue with its Moonlight Primer that promises to combat the malevolent rays of blue-violet and invisible light emitted from electronic devices such as tablets, smartphones and computers. 

‘We probably spend more time on a screen than under the sun now,’ says creative director Ariana Mouyiaris. ‘Smartphones, laptops, in front of the TV – you can’t even get into a taxi now without being in front of a screen.’


BACTERIAL BEAUTY

Biotic skincare brand Gallinée’s products are designed to nurture bacteria that lives on the skin’s surface. Gallinée aims to work with the body’s natural eco-system rather than against it. The La Culture range, which includes a body wash and facial cleanser, is made using pre, pro- and post-biotics.

Where consumers once sought to sterilise their homes and bodies, they are now increasingly interested in cultivating a more natural state. Alkaline soaps and cosmetic products such as deodorant disrupt the skin’s natural pH balance and wipe out ammonia-oxidising bacteria (AOB).

 

 

Gallinée co-founder and pharmacist Marie Drago developed her range to be free of parabens, microbeads and mineral oils, which gradually wear away AOBs, to nourish and support the skin’s microbiome.


EDIBLE BEAUTY

Organic skincare and wellness brand The Beauty Chef has launched a new range of probiotic elixirs.

Global market for nutraceuticals is projected to expand at a CAGR of 7% to reach £161bn (€218.4bn, $241.1bn) by 2019.

The new range of liquid products, which have hydration, collagen and antioxidant properties, can be taken as a supplement or added to drinks to help boost gut health and skin vitality.

‘These are boosts, like serums, to amplify the inner beauty routine,’ Carla Oates, best-selling author of DIY natural skincare book Feeding Your Skin and founder of the brand, said. ‘They all have a minimum of 6m probiotics per serving, which helps with digestion, but also optimises skin health.’

The brand is also addressing how better to cater for the needs of Flat Age women with the launch of its Ageless inner beauty powder for women who are experiencing the physical effects of age-related hormonal changes.